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When to Delete Old Leads In Industry Insights, Ins

When to Delete Old Leads

Keep Your CRM and Your Reputation Clean by Setting a Policy for When to Delete Old Leads

We know. You’ve worked hard to generate the leads in your CRM — so the idea of deleting them probably sounds horrifying. But the fact is if they’re not engaging with you, having dead leads in your Salesforce system could be doing more harm than good.  First, old, inactive leads clutter up your database. This can lead to poor user adoption and experiences, and it makes it harder to focus on viable prospects.  Second — and this is the biggest danger — continually reaching out to unengaged contacts could prevent you from being able to reach anyone.

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