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Salesforce Campaigns: How to Track Your Marketing

Salesforce Campaigns: How to Track Your Marketing ROI in Salesforce

No more guesswork. With Salesforce Campaigns, your marketing team can get a clear picture of the whole funnel

It’s no secret that tracking your marketing return on investment (ROI) isn’t an exact science. Determining which touch points made THE difference, calculating ever-shifting lifetime values, creating effective feedback loops for sometimes crazy-long deal cycles, and factoring in the more nebulous impact of brand-building efforts… well, it can make even seasoned marketers want to throw up their hands in frustration. Fortunately, Salesforce Sales Cloud has a built-in feature to help you align your marketing efforts with sales: Salesforce Campaigns.

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